With the exception of the supermarkets and the modern western shops that we find most comontly in the Ville Nouvelle, bargaining is still the way of buying goods in Fez. Traditionally is also a way of making conversation that may lead to a friendship. In an environment like the medina with very little reglamentation it is furthermore a way of finding the real value of an object. Oscar Wilde used to say that nowadays the people know the price of everything and the value of nothing. Well, good news is that in Fez you will be challenged constantly to review your abilities and inner truths about how much to pay for something, and you will find that without guiding you are lost. Gatsby has been there and has trained widely on that domain, but experience cannot be wrapped and given, so the first step you will make is being honest to yourself, and then pay whatever you feel. Note that bargaining is an elegant game highly codified and should be practice with manners but firmly. Accept that cup of tea or coffee and do business with them, but remember this quote from the Godfather:
Michael Corleone: C'mon Frankie... my father did business with Hyman Roth, he respected Hyman Roth.
Frank Pentangeli: Your father did business with Hyman Roth, he respected Hyman Roth... but he never *trusted* Hyman Roth!
Gatsby dixit.